Most company boilerplates were copied, not written. What belongs in one, what to cut when you're over 100 words, and the annual audit that stops yours going stale.

Eight examples of a press release, from launch to recall, each with a model you can adapt and the mistake that ruins that format. Plus how to tell if you should send one at all.

Most guides describe a press kit. This one shows you a full sample first, then explains the choices behind it, including the file specs journalists actually need.

A bad review, a critical article, a thread you cannot delete. Three questions that decide whether to respond, what to do in the first 24 hours, and the moves that make it worse.

Media training is preparation for the moment a journalist asks the hard question. What it covers, what it costs you to skip it, and why small business owners need it too.

Six media relations strategies for a business with no PR team: know your media landscape, set specific goals, pitch for the journalist's audience, and build thought leadership.

Journalists sort through dozens of story ideas a day and pass on most of them. The core elements of newsworthiness, and how to look at your own news through a journalist's eyes.

Newsjacking means adding your expert view to a breaking story while it is still breaking. How to spot the opportunity, judge whether to take it, and avoid the backfire.

Digital PR is where media relations happens now. What actually changed from traditional PR, a four-part strategy, the mistakes that sink pitches, and where AI genuinely helps.

The crises small businesses actually face, and the four-step plan to build before you need one. Response team, holding statements, social media response, and recovery.

Five steps from no coverage to a first placement: find your story, build a targeted media list, create something worth covering, pitch with purpose, then amplify what lands.

A pitch is not a press release. What belongs in one, how to structure the body, and how to follow up without damaging the relationship you are trying to build.

Earned media is the coverage you did not pay for. What counts as earned media, which types are worth pursuing, a six-step strategy build, and how to tell if it is working.

A pitch is not a press release. What belongs in one, how to structure the body, and how to follow up without damaging the relationship you are trying to build.

Media relations is coverage you earn, not coverage you buy. The full guide: how it works, when your business needs it, the four core service areas, and how to measure it.