Media Relations Services
Strategic Storytelling and Targeted Media Placement
Paid Media vs. Earned Media
Vérité House Media Relations firm specializes in earned media, which is very different from paid media (a form of advertising). Earned media placement is about securing organic news coverage for your business.
What’s the difference? You’ve probably seen paid media in magazines—articles marked “Sponsored” at the top. These ads aren’t nearly as effective as genuine, newsworthy, and desirable coverage from professional journalists.
Earned media positions you as a thought leader in your industry and community, and nobody will mistake it for paid advertising. Here’s how our media relations consultants make that happen.
Our Services
We provide comprehensive media strategy development on retainer for ongoing scaling and long-term growth for your business. We also offer consulting to create a short-term strategic plan.
Media Strategy: Development & Execution
Vérité House can build and execute your media relations strategy from the ground up. That means understanding your business and your story intimately. It involves developing angles that intrigue journalists and earn coverage from media outlets that reach your target audience.
Building a media relations strategy involves:
Developing a polished press kit to increase your chances of being featured
Creating story angles about your business that journalists want to cover
Pitching stories to the right publications to maximize impact
Monitoring and reporting media traction to scale your visibility
Crisis communications to curb negative news coverage
Building relationships with journalists and media outlets
Media training and interview prep to look and sound your best
Creating a big-picture strategy to keep you in the news—in a positive light
How Are We Different Than Other Media Relations Agencies?
Vérité House was founded by a TV journalist and news anchor, so we know how news directors, editors, producers, and journalists think. Together, we’ll attract the most impactful coverage for your business.
Curious to learn more about how it works? Visit our Why Media Relations page.